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Studio Hop Mobile App.
As the lead UX/UI designer for my bootcamp's final project, I developed a mobile app aimed at assisting artists,collectors, and gallery owners to network, showcase, and sell their artwork. The entire project ,from research to prototyping, spanned a two-weeks period.
DESIGN Process:
The problem at hand :
Visual artists need a streamlined platform to effectively present their artwork, facilitate sales, and forge meaningful collaborations with collectors and galleries.
Week 1
Week2
Research & Synthesis
Prototyping & Presentation
Interviews
During the interviewing process, I conducted a total of seven interviews with various stakeholders in the art world, including artists, collectors, and gallery owners.
Through these interviews, I gained valuable insights into the specific use cases and needs of a social app tailored to this community. To further inform my analysis, I also examined their current usage of other similar apps in the market.
-Taisha, Artist & Collector
“Challenges I have, is keeping up with posting. I feel like I miss out on potential sales."
-Hosea The Artist, Artist
"Which I could have more sales & visibility without the crazy algorithms"
- DAVE Scott, Artist & Gallery Owner
“As an artist having free range to show my art and network without having to get lost in an algorithms”
Site Map I seen what the users where looking for in an app. and what features are important to an app. like this.
Competitive Analysis I conducted a comparative analysis of five social platforms to identify their respective strengths, weaknesses, and opportunities. By conducting this analysis, I aimed to identify areas where StudioHop app could make a meaningful impact in the market.
Personas
I wanted to form a deeper understanding of our users' goals, needs, experiences, and behaviors. I created 3 personas for each of the user segments. These was based on the interviews. I used these personas to gain insight to solve the problems of the users.
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Key Insights
Solution Goals
With research and key insights identified. I came up with a solution goal:
To create a streamlined platform for artists to showcase their work and network with others. For collectors and gallery owners to find and purchase new art.
I did some Rapid sketches to come up with screens, features, and how the user will navigate through the app.
Ideation
Low-Fi Mockups
Usability Report
Goals:
1/ How users complete task efficiently & accurately
2 / Understand the design elements created & see if the users can navigate the interface easily.
3 / Users access the necessary information & features quickly.
Results:
100%
Completion user task flow.
Navigation bar easy to use. The users wasn't overwhelmed while navigating app.
Annotations
Style Guideline:
Drawing inspiration from the tone, style, and target market of the project, I developed a vision for the user interface design. Using this vision as a guide, I created a high-fidelity wireframe to visually articulate the design direction.
Landing Page
Mid-Fi Mockup
Usability testing report
01. 100% Completion user task flow.
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02. Navigation bar easy to use.
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03. App felt smooth and nice.
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04. Users didn't feel overwhelmed and wanted to explore more.
Take A ways
01.Visual artists really value visibility and serious inquires on sales.
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02. Users will be willing to pay for an exclusive app.
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03. More branding identity.
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04. More research on collectors and gallery owner needs and wants for the app.